Usability Engineering and User Experience Design
Usability Engineering and User Experience Design

Holistically analyze and understand user and consumer experience

Measuring User and Consumer Experience

We analyze and improve the user experience of your products and services so that you can stand out from the competition.
A holistic view of user experience (UX) and usage quality is crucial to the success of your product. We measure your users’ and customers’ satisfaction using scientifically validated methods and provide targeted recommendations for optimization.

Our offer includes:

  • Benchmark studies: Analysis of how your products perform compared to competitors
  • Measure evaluations: Assessment of the effectiveness of actions and optimizations
  • Product feature evaluations: Examination of whether your products trigger the desired “wow effect” within your target groups
  • UX metrics: Identification and monitoring of relevant success indicators from the customer’s perspective
  • User and customer satisfaction measurement: Determining how satisfied your users and customers are with your product or service
  • Data collection via questionnaires: Capturing perceptions, attitudes, and requirements of your target audience
  • A/B testing: Comparison of designs to identify target group preferences
  • Web analytics: Analysis of customer behavior on your website to uncover optimization potential

Your benefits:

  • Customer-centered optimization: Receive targeted recommendations based on empirical data
  • Competitive advantage: Use benchmarking results to clearly distinguish yourself from the competition
  • Higher satisfaction: Exceed the expectations of your users and customers
  • Informed decisions: Benefit from a data-driven approach to improving products and services

Our approach:

1. Conceptualization:

  • Development of individual analysis and measurement strategies tailored to your goals and needs

2. Execution:

  • Application of a mixed-methods approach combining qualitative and quantitative methods
  • Collection and analysis of usage and customer data

3. Evaluation and optimization:

  • Preparation of a comprehensive report with clear recommendations
  • Support in the implementation of improvement measures

Results for you:

A detailed analysis report provides you with all relevant insights into user and consumer experience, along with targeted recommendations to increase usability and promote a positive user experience.

Let’s work together to optimize your customers’ experience.
We look forward to your inquiry!